Panasonic in New Zealand

Panasonic New Zealand is part of Panasonic Corporation, one of the largest electronic product manufacturers in the world. The Panasonic Corporation, known as the Matsushita Group until October 2008, traces its origins back to 1918 when Japanese industrialist Konosuke Matsushita started a small business manufacturing home electrical products in Osaka, Japan.

Matsushita first entered the New Zealand market in 1962, supplying refrigerator parts to Fisher & Paykel. In 1971 a sales agreement between Matsushita and Fisher & Paykel saw the introduction of National and Panasonic electronic products to the New Zealand market. In 1987 all National brand products were rebranded Panasonic.  

The Panasonic Corporation

Konosuke Matsushita

Konosuke Matsushita

The story of Panasonic Corporation began in Osaka, Japan in 1918, when Konosuke Matsushita invented a two-socket light bulb. He started producing and selling the light bulb from his own house, with just 3 employees. The invention of a new type of bicycle lamp came in 1923, followed by the development of the first radio just 8 years later. In 1935 they launched their first television, an area of production that has since proved immensely successful. 1935 also marked a turning point in the size, production and sheer growth of Panasonic Corporation.

This particular year saw the company manufacturing 600 different kinds of product with sales extending to overseas markets for the first time. Their employee base rose to 3500. By 1942, Matsushita became the first radio manufacturer in Japan. As the sixties approached, the total number of employees had risen to 28000. The company reported profits of 1.5 billion yen.

As Panasonic Corporation grew, Konosuke Matsushita never lost sight of his founding principles - putting the needs of his customers and employees first. He developed his original business Philosophy in 1929, a mission statement that still holds true today.  

Corporate Mission

As a humble bicycle apprentice, Konosuke Matsushita lacked formal education, wealth and connections. However, a life-long thirst for learning fuelled his passion for business, leading him to pioneer management practices and advance his philosophy that the mission of a manufacturer is to make products that enhance the quality of one's life - and benefit society.

Recognising our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the worldKonosuke Matsushita (Founder).

Today, and into the future, Panasonic and Matsushita continue to pursue a commitment to environmental responsibility. To find out more about the Panasonic Corporation: