When Panasonic engineers set out to develop a home-use 3D
theatre system, the aim was set to bring exactly the same richness
and realism that you see in a 3D cinema, right into the living
room. The result was Panasonic FULL HD 3D.
Panasonic Frame Sequential Technology
Panasonic FULL-HD 3D TV Overview
3D's concept was inspired by Hollywood 3D movie theatre systems.
Large capacity of Blu-ray Disc™ and excellent moving image
performance of the plasma display finally enabled FULL HD 3D into
the real system, in which the highest image quality for each eye
will be kept in the most pristine form throughout the system.
The technology in which the left-eye and right-eye 3D images are
sent to the viewer is the key to 3D image quality. For this,
Panasonic FULL HD 3D uses something called Frame Sequential
First, the plasma display panel, which has a number of inherent
advantages for moving picture resolution, was further advanced to
allow images for each of the left and right eyes to be alternately
reproduced at the rate of 60 frames per second (fps), making a
total of 120 fps for both eyes. Viewers watch the images through
high-precision 3D Eyewear, which open and close the left and right
shutters in synchronization with the alternating images. As a
result, a separate high quality image is sent to each eye. This
addresses the image quality problems and blurring that were common
to previous 3D systems, and creates sharp, crisp 3D
Panasonic Crosstalk Reduction
Frame Sequential technology shortens the luminescence time for
each frame. If the pixel afterglow remains unchanged, the previous
image will remain as an afterimage when the next image is
Newly developed fast-decay R and G phosphors reduce the
afterimage time to 1/3, to create crisp 3D images with no visible
New Fast-Decay Phosphors
Newly developed Fast-Decay Phosphors are used for the red and
green phosphors. This reduces the afterimage time to 1/3 that of
conventional phosphors while simultaneously expanding the scope of
color reproduction. As a result, brighter, sharper images are
produced for both 2D and 3D content.
New Unipher Image Processor
The improved processing capabilities of this new engine make it
an excellent match for the Frame Sequential technology used in FULL
HD 3D. Its vibrant color reproduction faithfully renders the
original quality of each 3D image.
Panasonic's unique technologies (PHL Reference Chroma Processor
Plus and Adaptive High Precision 4:4:4) also reproduce colors and
details with even the slightest nuances, textures, and atmosphere
of full-HD movies in 1080p - just as the filmmakers intended.
Precision Active Shutter Eyewear Control
Highly precise timing control for the opening and closing of the
shutters minimizes unwanted light leakage to enable clear 3D
The remarkable beauty of the FULL HD 3D images is further
ensured by employing a totally Panasonic system - both VIERA 3D TV
and 3D Eyewear - to achieve precisely linked operation.