The arrival of colour television to New Zealand in 1973 was a once
in a generation event which opened up a new chapter in how Kiwi's
saw themselves and others in an increasingly technological
Perhaps less dramatic, but no less significant, is the official
full switchover of New Zealand television from analogue to digital,
which the government announced in September would begin regionally
from September 2012.
At Panasonic, we are excited about the switch, and look forward to
our audio visual products continuing to bring the highest quality
of broadcast programming to New Zealanders.
Digital TV is of course already available nationwide in New Zealand
and has been since Sky TV upgraded its network to digital in 1998.
In fact, about three quarters of New Zealand households already
have access to digital TV.
We understand that there may be some confusion about the switch and
what that is going to mean for thousands of New Zealanders, so for
those who are still wondering, here's a quick Q&A guide to
What is digital TV?
Simply put, digital TV is a step up from the old broadcast
technology, which is known as analogue. Analogue is the method in
which our televisions have received signals since they were
Basically, a digital signal can carry more information than the old
analogue network, which means it can deliver better picture and
vastly improved sound quality. It also lets broadcasters offer more
channels and a broader range of services through your TV like
on-screen TV guides.
How do I watch digital TV?
Most new HDTV's on the market - like the Panasonic Viera range -
come equipped with a digital TV receiver built in to
them. However, for older model TVs, you will need either a UHF
aerial or satellite dish, plus a set-top receiver box to be able to
view digital TV.
If you already watch TV on Freeview
or TelstraClear, you have already gone digital! Channels such as
TVNZ6 and TVNZ7, or a Freeview compatible device like TiVo are also
examples of digital TV.
Will my old TV be obsolete?
While the switchover to digital TV begins in September 2012, it
doesn't mean that your TV itself will be obsolete. What it will
mean is that you will need the set-top receiver box to receive the
So, you don't need to ditch your old TV just yet… unless of course
you're ready to upgrade to a new flat screen TV! If thats the case,
make sure to take a look at the extensive range of Panasonic HDTV
's that come with a built-in
digital receiver, giving you immediate and automatic access to
When will the switchover happen in my area?
The government announced in September that New Zealand will make
the switch, region by region, to digital television by November
2013, beginning with Hawke's Bay and the West Coast in September
2012. For more information about the switch, visit the government's
web site www.goingdigital.co.nz