Panasonic Corporation and the UNESCO World Heritage Centre
today announced a strategic partnership agreement to promote
sustainable development through World Heritage conservation and
environmental education for the next generation.
Panasonic aims to be the "No. 1 Green
Innovation Company in the Electronics Industry" by 2018, its
100th anniversary. By putting the environment at the core of every
part of its business, Panasonic is combining its environmental
contributions with business growth.
As part of its active contribution to environmental conservation,
Panasonic has collaborated with the World Heritage Centre since
1995 to publish
the World Heritage Calendar. The Centre is the Secretariat of
the World Heritage Convention which leads the efforts to preserve
cultural and natural heritage sites of outstanding universal value
for future generations.The newly formed strategic partnership
strengthens the relationship built on this successful collaboration
over the years.
"This new partnership with Panasonic will strengthen our ability to
accomplish our mission," said Irina Bokova, UNESCO Director
General. "It's an excellent example of the teamwork that is
required to promote thinking and action for the sustainable use of
the Earth's resources and environment."
Under the two-year agreement commencing in June 2011, Panasonic
will undertake communication and educational activities that
promote the conservation of World Heritage sites and raise
awareness of the 40th anniversary of the UNESCO World Heritage
Convention in 2012. The activities include Panasonic's sole
sponsorship of "The World Heritage Special" to be aired on the
National Geographic Channel in 183 countries and areas, as well as
educational initiatives for the next generation that involve the
provision of Panasonic's 3D-related audio-visual equipment and
technical support. Site visits and various contests for children
will also be held, sharing the importance of conservation with
younger generations through real-life experience.
To learn more about Eco Ideas from Panasonic New Zealand, please
refer to: /ecoideas/ecoideas-home.html