Panasonic Ranks Top Consumer Electronics Best Global Green Brand14th June 2013     By: Panasonic Media

The Best Global Green Brands 2013 is an annual survey focused on measuring what defines a 'green brand' in today's society. The research, conducted by U.S consultancy company Interbrand, rated brands based on their corporate environmental performance and their public perception of green performance.

President of Panasonic Corporation worldwide, Kazuhiro Tsuga heralded Panasonic's commitment to offer innovative, eco-friendly and smart solutions to its consumers at the CES conference in Las Vegas earlier this year.

"The focus is on products that are not simply green but also enrich lives, creating real value for customers around the world," Tsuga said.

In the survey Panasonic was marked a gap score +15.15. The positive gap score indicates that a brand is performing higher than it is given credit for, while a negative score indicates a brand is given more credit than deserved.

Each brand is assessed across six erformance element pillars to create the overall gap score: Governance, Operations, Transport & Logistics, Stakeholder Engagement, Supply Chain and Products and services.

Mr Joe Tsuchiya, Director, Brand Management Group, Panasonic Asia Pacific commented, "At Panasonic, we believe that companies need to play a bigger role in saving the environment. We are committed to promoting sustainable business and reducing the environmental impact of our operations. In addition, we have implemented several activities to inculcate eco-habits among employees and the public, and to encourage them to take ownership of the world that we live in."

The Best Global Green brand of 2013 was awarded to Toyota, followed by Ford and Honda taking second and third place. Since last year, Panasonic has moved up two places from 6th position to 4th overall.

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