The Best Global Green Brands 2013 is an annual survey focused on
measuring what defines a 'green brand' in today's society. The
research, conducted by U.S consultancy company Interbrand, rated
brands based on their corporate environmental performance and their
public perception of green performance.
President of Panasonic Corporation worldwide, Kazuhiro Tsuga
heralded Panasonic's commitment to offer innovative, eco-friendly
and smart solutions to its consumers at the CES conference in Las
Vegas earlier this year.
"The focus is on products that are not simply green but also
enrich lives, creating real value for customers around the world,"
In the survey Panasonic was marked a gap score +15.15. The
positive gap score indicates that a brand is performing higher than
it is given credit for, while a negative score indicates a brand is
given more credit than deserved.
Each brand is assessed across six erformance element pillars to
create the overall gap score: Governance, Operations, Transport
& Logistics, Stakeholder Engagement, Supply Chain and Products
Mr Joe Tsuchiya, Director, Brand Management Group, Panasonic
Asia Pacific commented, "At Panasonic, we believe that companies
need to play a bigger role in saving the environment. We are
committed to promoting sustainable business and reducing the
environmental impact of our operations. In addition, we have
implemented several activities to inculcate eco-habits among
employees and the public, and to encourage them to take ownership
of the world that we live in."
The Best Global Green brand of 2013 was awarded to Toyota,
followed by Ford and Honda taking second and third place. Since
last year, Panasonic has moved up two places from 6th position to