Unveiling the latest and greatest - IFA 201311th September 2013     By: Panasonic Media

Today concludes IFA 2013 - one of the largest annually held consumer electronics shows in the entire world. A platform to introduce new products and showcase the latest technologies coming to the market, the European conference attracts a global audience eager to see what leading companies have to offer.

Panasonic showcased its most innovative merchandise at the conference that ran from September 6 - 11 in Berlin, covering the whole spectrum of the company's market segments.

What's new?

With a focus on the future of viewing technology - 4K - and cloud technologies, there were plenty of new gadgets to get excited about. The Smart VIERA TX-65WT600 and Toughpad 4K UT-MB5 were highlighted as industry leaders, while cloud concierge got everyone talking.  

Digital AV had a lot to offer with award-winning cameras, wearable camcorders and a whole range of connectable devices cleverlly designed and easy to use. 

The Panasonic Booth also featured our latest in home appliances - an area sure to get some attention in the coming years. Side-by-side fridge-freezers, versatile microwave ovens and nano technology hair dryers and straighteners were just the beginning.

A Better Life, A Better World

Major themes of the Panasonic Booth centred on smart interconnectivity between devices, eco-friendly solutions and smart business applications - themes that will remain a common focus in the coming years.

Panasonic not only unveiled innovative new merchandise at IFA, but also a new brand message - A Better Life, A Better World.

Staying true to the company's core commitment to provide useful products that improve lives, Panasonic aims to show its vision for the company in the lead up to the 100th anniversary of its founding in 2018. 

Contact Panasonic NZ

To contact Panasonic New Zealand for all media enquiries:

09 272 0100

We are located at:

18 Sir Woolf Fisher Drive
Highbrook Business Park
East Tamaki

Postal address:

Private Bag 14911
Panmure, Auckland 1741