Panasonic Signs Official Worldwide Paralympic Partnership Agreement30th October 2014     By: Panasonic Media

Panasonic Corporation has announced an Official Worldwide Paralympic Partnership agreement with the International Paralympic Committee (IPC) from 2014 through to the Tokyo Paralympic Games in 2020.

The signing ceremony, held in Tokyo, Japan, was attended by IPC President Sir Philip Craven and Panasonic Corporation Executive Officer Satoshi Takeyasu, in charge of Groupwide Brand Communications Division.

Since its inception in 1960, the Paralympic Games has grown into the world's third biggest sporting event featuring thousands of high performance para-athletes. The Paralympic Games is held in the same city and venues after the Olympic Games and is the world's most prominent sporting event for athletes with impairment.

For the past sixteen years, Panasonic has supplied audio visual equipment to the Paralympic Games including TVs, audio-visual equipment for broadcast/professional use, AV storage media, car navigation and related car multimedia equipment and AV security equipment. Panasonic's new agreement will also provide disability care products, and support to the athletes and the operations of the Paralympic Games through its products, services and technical assistance.

"Panasonic renewed its Official Worldwide Olympic Partnership agreement with the International Olympic Committee (IOC) in February this year. Together with the first Worldwide Paralympic Partnership agreement we signed today with IPC, we are extremely happy to be the Official Worldwide Partner for both the Olympic and the Paralympic Movement," said Panasonic Executive Officer Satoshi Takeyasu at the signing ceremony. "We are proud to announce our commitment to support IPC and the Paralympic Games, and to keep providing accessibility for all with our products and services."

The IPC President Sir Philip Craven welcomed the worldwide partnership of Panasonic and said, "We are absolutely delighted that such a prestigious and globally reputable company as Panasonic has signed to become the IPC's latest Worldwide Paralympic Partner.

"In recent years the Paralympic Games has grown into the world's third biggest high performance sporting event in the world. Through this partnership with Panasonic I am confident we can consolidate this position and grow the Paralympic Movement to new levels as we build towards the Tokyo 2020 Paralympic Games."

Since its foundation, it has been a basic business principle for Panasonic to contribute to society through its business operations. Panasonic will pursue its global initiatives with Corporate Social Responsibility (CSR) in conjunction with the Paralympic partnership.



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