Each year millions of babies in third world countries die
because they don't have access to neonatal incubators.
Having witnessed this confronting reality first-hand, New
Zealand philanthropist Sir Ray Avery became inspired to help
prevent the high infant mortality rate caused by faulty incubators
and the lack of properly serviced ones.
Sir Ray and his organisation Medicine
Mondiale pioneered an innovative LifePod incubator, designed to
work in the hostile developing world environment. Today's
incubators are expensive and need constant repairs and maintenance,
purified water and uninterrupted power supplies. LifePod's purify
their own water and run for ten years, saving up to 500 little
lives for a fraction of the cost of existing incubators.
Inspired by a TV appearance made by Sir Ray Avery, student and
budding filmmaker Sam Matthews contacted Sir Ray asking how he
could get involved with the project. The pair agreed that their
mission needed some more exposure and Sam was tasked with creating
a documentary on the raw reality in Nepal.
Sam pooled together his own funds and created a crowd funding
project, but was in need of camera equipment to take on his
journey. He approached Panasonic New Zealand, and we were more than
happy to equip Sam with a DMC-GH3 camera body and lenses to shoot
Working closely with Sam and Sir Ray has greatly inspired the
team at Panasonic New Zealand to get behind their incredible work
and help make a difference.
We are looking forward to the release of Sam Matthew's
documentary early next year, but in the meantime CLICK HERE
to discover more about Medicine Mondiale, the LifePod, and how you