Help Us Keep Little Hearts Beating18th November 2014     By: Panasonic NZ

Each year millions of babies in third world countries die because they don't have access to neonatal incubators.

Having witnessed this confronting reality first-hand, New Zealand philanthropist Sir Ray Avery became inspired to help prevent the high infant mortality rate caused by faulty incubators and the lack of properly serviced ones.

Sir Ray and his organisation Medicine Mondiale pioneered an innovative LifePod incubator, designed to work in the hostile developing world environment. Today's incubators are expensive and need constant repairs and maintenance, purified water and uninterrupted power supplies. LifePod's purify their own water and run for ten years, saving up to 500 little lives for a fraction of the cost of existing incubators.

Inspired by a TV appearance made by Sir Ray Avery, student and budding filmmaker Sam Matthews contacted Sir Ray asking how he could get involved with the project. The pair agreed that their mission needed some more exposure and Sam was tasked with creating a documentary on the raw reality in Nepal.

Sam pooled together his own funds and created a crowd funding project, but was in need of camera equipment to take on his journey. He approached Panasonic New Zealand, and we were more than happy to equip Sam with a DMC-GH3 camera body and lenses to shoot his documentary.

Working closely with Sam and Sir Ray has greatly inspired the team at Panasonic New Zealand to get behind their incredible work and help make a difference.

We are looking forward to the release of Sam Matthew's documentary early next year, but in the meantime CLICK HERE to discover more about Medicine Mondiale, the LifePod, and how you can help.

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