Panasonic partners with SnapperNet25th February 2014     By: Panasonic Media

Panasonic New Zealand announces partnership with SnapperNet, a deal that will open up distribution channels for Panasonic's advanced SIP endpoint product range of phones.

These innovative phones are designed to allow smooth conversations with HD voice quality, easy operation and low power consumption.

Richard Paul, Director for SnapperNet, says it's fantastic to be able to distribute products from such a trusted, recognisable household brand.

"Panasonic is an ideal match for us because we have extensive experience with voice over IP and already work with an existing customer base of IT integrators," he says.

"We will be distributing Panasonic's multi-cell DECT solution which allows businesses to stay in constant touch with colleagues and customers even when they are unmetered and moving within a large work environment like a factory or school."

Mark Ralph-Smith, Group Manager of Communication Solutions at Panasonic NZ, says, "One of the challenges we have as a company is getting the right people to see what we have to offer under the right circumstances and getting exposure on the specific benefits of our niche products.

"Joining up with Snapper Networks will allow products to be presented as part of a package in the initial stages of systems set-up - the time when they need it most and don't want to have to speak to ten different suppliers to get up and running. The partnership will allow the SIP endpoint product range to be marketed to channels Panasonic simply could not target on their own."

Panasonic New Zealand now offers desk and DECT phones certified to work with SIP capable systems including Asterisk and Broadsoft switching platforms.

The longstanding electronics company has also developed a configuring service that means phones can be sent to customers and then configured from a provisioning server. This means phones don't have to be preconfigured which makes getting started with the new technology less problematic.


About Snapper Network Distributors Ltd (SnapperNet):

SnapperNet is a specialist networking and data communication products and expertise provider. Established in 2001, the solely New Zealand-owned company distributes a range of data communication products through its network of value added resellers and system integrators.

The company has a strong focus on service and technical support and works closely with suppliers and channel partners to offer a competitive pricing strategy along with product marketing support.

Media Contacts:

Richard Paul, Director, SnapperNet 09 415 4182, 027 497 4050,

Nimita Morarji, Serum, 09 302 5333,


Contact Panasonic NZ

To contact Panasonic New Zealand for all media enquiries:
09 272 0100

We are located at:

18 Sir Woolf Fisher Drive
Highbrook Business Park
East Tamaki

Postal address:

Private Bag 14911
Panmure, Auckland 1741