Panasonic Partnership with Highlanders Rugby Franchise5th June 2015     By: Panasonic Media

Panasonic continues to grow their partnership with the Highlanders rugby team.

The relationship between Panasonic and the Southern rugby franchise started last year, and part of the deal includes Panasonic's logo featuring on the back of the Highlanders jersey for the past three regular-season games and playoff games. The Highlanders are through to the first round of the playoffs with two rounds left to play.

The Highlanders are linked with Japanese club the Panasonic Wild Knights. Their players have visited New Zealand over the past year to train with the Highlanders, and Highlanders Coach Jamie Joseph and Assistant Coach Tony Brown visited Panasonic coaches Robbie Deans and Phil Mooney in Japan. The Highlanders reserve halfback Fumiaki Tanaka has also played for the Panasonic team on occasion.

Highlanders General Manager Roger Clark said the partnership was a good fit for both teams.

''It is something that has been ongoing for a while now and it benefits both them and us in a number of ways,'' he said.

Japan is launching its own Super Rugby team next year and rugby is gaining popularity in Japan.


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