Panasonic at the International Consumer Electronics Show (CES) 201611th January 2016     By: Panasonic Media

The International Consumer Electronics Show (CES) showcases next-generation innovations in consumer technologies. Held annually in Las Vegas, Panasonic showcased its innovative new range of products, solutions and technologies designed to provide a Better Life, a Better World for its customers at CES this year.

Panasonic showcased their Smart Town concept which consisted of four areas - Smart Home, Business/Retail, Mobility and Stadium.

Smart Home

For Smart Home, CES attendees could view Panasonic's latest products in the entertainment space, Bathroom, home office and creative garage. Other related products were shown in the Green Energy and 4K sections.


With Panasonic's advanced kitchen appliances and cloud services, the Kitchen space enforced Panasonic's vision for healthy eating at home. Panasonic showcased prototypes of free-style induction hobs and cordless kitchen appliances, such as an automatic stirrer and built-in Smart food pantry for fermenting and maturing food. The Connected Home Appliances also make cooking more enjoyable thanks to cloud-based services, such as recipe recommendations which can be tailored to suit a family's eating habits.

Living Room

In Panasonic's Living Room space, a transparent LCD display provided an atmosphere where you can relax. The screen showed different scenes according to the mood, as well as showing high-resolution videos whenever you want. The display functions as a windowpane when not displaying images.

Speakers were also built into the carpet and integrated into the living space. Users can control the reach of the sound - with sounds being directed to people who want to listen to it or away from those who might be reading or enjoying a conversation in the same room.


Visitors could try out Panasonic's new micro-foaming facial cleansing device, which gives a luxurious facial cleansing at home. Other personal-care devices on display included the Nanoe hair dryers, facial steamers using ionic steam, and five-blade shavers that closely contour to the skin for optimal shave.

Home Office

In this space, visitors found Panasonic's easy-to-install-and-use home monitoring system that works in synch with a smartphone, and Panasonic's prototype RULO robot vacuum cleaner.

Creative Garage

This area included an in-house garage which doubled as a hobby room. Panasonic's showcased the world of "4K imaging" - doing everything from capturing and editing to uploading 4K images at home, using Panasonic's line-up of 4K products.

Green Energy

In the outside garage, a Tesla Motors Model IS was parked. Panasonic's 18650-size lithium-ion batteries are used to power Telsa's Model IS cars. The garage roof was also covered with Panasonic's solar panels.


Panasonic's premium 4K products were found in the space, including the world's first* 65-inch LCD television supporting the Ultra UH Premium** specs (TX-65DX900). Also on display was Panasonic's Blu-ray Player which supports Ultra HD Blu-ray.


For Business/Retail, Panasonic utilised advanced technology and solutions through a Station and Premium Department Store setting, Technics audio products were also shown in a flagship store within this space.


For a busy station, Panasonic's informational digital signage and multi-language-support Light
ID solutions provided help for people who used the station. Other solutions ensure safety and security shown in the station back yard setting include a network camera that can monitor 360-degree views and provide images with resolution higher than 4K, bone-conduction headphones and a noise-cancelling microphone.

Light ID Solutions

Visitors experienced multi-language-support technology by using their smartphone running iOS. Smartphones read ID signals sent by LED lighting that flickers on and off.

IoT/M2M Security

Panasonic presented solutions to protect IoT devices with limited CPU resources from hacking, using its own cybersecurity measures.

Premium Department Store

In a high-end department store setting, this section displayed how store windows using its transparent screens, high-speed projection mapping system and digital signage can help create a sophisticated and completely new look for stores.

High-speed Projection Mapping System

Panasonic unveiled its projector technology for high-speed and synchronised mapping on target objects that are not marked, such as people, as a new form of projection mapping.

Interactive Mirror

This interactive mirror can be used at cosmetic shops which offer skin consultations and make up advice to customers.

Commercial 8K Display

Visitors were shown two 8K displays, which evolved from 4K to deliver even higher definition images. One solution is a table top style 55-inch 8K display that features a touch panel for better interactive control. The other, shown on a hanging style 8K display, is a cable technology that enables the transmission of a large volume of 8K content over a single cable.

freeze-ray (data archiver)

This is Panasonic' latest data archiver designed for data centres. It features the latest technology for long-term storing of a large volume of data using optical discs.

Technics Store

In the setting of a roadside flagship store, the Technics Grand Class SL-1200GAE was unveiled. This turntable commemorates the 50th anniversary of the Technics brand. Visitors also found new products from Technics Grand Class G30 Series, including the SU-G30 Network Audio Amplifier and ST-G30 Music Server, as well as all-in-one OTTAVATM Premium Audio System and the EAH-T700 stereo headphones.

Direct-drive Turntable System

This turntable incorporates a newly-developed direct-drive motor and high-precision motor control technology that reduce vibrations of the motor and rotational speed fluctuations. The platter consists of three layers of brass, aluminium die-cast and deadening rubber, which have improved rigidity and rotation. Further, the tonearm uses Technics' traditional gimbal suspension in which lateral and vertical axes of rotation cross at one point. Panasonic has combined traditional and state-of-the-art technologies in pursuit of high-quality sound.


A wide variety of Panasonic's mobility solutions were presented in the setting of a modern airport and premium car dealer shop.


Here displays and presentations using globe projection introduced a full range of Panasonic's technology and services for airlines, including the latest business class concept seat featuring a 4K display, in-flight Internet connection service and weather sensors.


In addition to a prototype of its e-cockpit with the latest infotainment technology (gesture camera, curved display, line-of-sight detection, smart mirror, head up display, etc.), Panasonic displayed a real car installed with its ELS premium audio system, Sync3 infotainment system and batteries.


Against a stadium backdrop, Panasonic introduced its AV solutions for the entertainment industry, such as large LED displays and image distribution systems, along with digital imaging products.

AV Solutions for Entertainment Industry

This technology will be demonstrated by filming a performance of a Spartan Race (an obstacle race held first in the U.S.) with Panasonic's professional 4K studio camera, VariCam and pan-tilt-zoom camera, and screening the video on a large LED display set up in the booth.

LUMIX Digital Cameras

This area focused on the new and existing models of LUMIX digital cameras and interchangeable lenses. Demonstrations showcased Panasonic's unique and innovative photographic ideas, such as 4K PHOTO that captures 30 frames per second continuously in 4K and Post Focus that lets the user select the focus area after shooting.

Town Square

A tower with large LED displays presented videos of the four areas, as well as Panasonic's solutions that support the Rio 2016 Olympic and Paralympic Games. Gogoro's Smartscooter was also featured here. Gogoro aims to bring about an urban energy revolution with its electric scooters powered by Panasonic's 18650-sized lithium-ion batteries, along with Gogoro's battery swapping infrastructure.


* As of January 6, 2016, according to Panasonic data.

** The highest quality 4K Ultra HD specs set by the UHD Alliance.

Contact Panasonic NZ

To contact Panasonic New Zealand for all media enquiries:
09 272 0100

We are located at:

18 Sir Woolf Fisher Drive
Highbrook Business Park
East Tamaki

Postal address:

Private Bag 14911
Panmure, Auckland 1741