Panasonic has unveiled H-RS100400, a new compact and lightweight
telephoto zoom lens with POWER O.I.S. for LUMIX's G Series Camera
Joining the LUMIX G digital interchangeable lens family,
H-RS100400 complies with the Micro Four Thirds System standard
which LUMIX G is a part of, and is optimised to work with LUMIX's
new Dual I.S. Stabilisation. This new LEICA DG VARIO-ELMAR
ultra-telephoto lens offers 100-400mm (35mm camera equivalent:
The weather-sealed H-RS100400 LEICA lens has a splash/dust-proof
and rugged design, ideal for heavy field use such as wildlife
photography. It is incredibly compact in size, with an overall
length of 171.5 mm, and weighing only 985g, making it fantastically
portable for a lens with such exceptional zoom.
H-RS100400E has an inner focus drive system and linear motor,
and it is capable of smooth, silent operation, working perfectly
with the cameras high-speed, high-precision contrast AF system for
both photo and video recording. It is also compatible with
the sensor drive at max.240 fps to take maximum advantage of camera
models with high-speed AF. This stunning AF performance is
remarkable enough to record 4K video, where precise focusing is
The POWER O.I.S. (Optical Image Stabiliser) effectively
compensates for handshake movements, making it easy to shoot, even
without a tripod. The lens works with Dual I.S. (Image Stabiliser)
system when mounted on LUMIX's Digital Single Lens Mirrorless
camera DMC-GX8 to give an even more stable platform for
The rounded-shape aperture produces an attractively smooth
defocus effect in out-of-focus areas when shooting at larger
aperture settings. The Zoom Ring Lock keeps the zoom position
secure, and a rotatable tripod mount attached to the lens helps
quick changes of horizontal/vertical composition.
Clearing the tough quality standard of LEICA, the H-RS100400
lens system includes 20 elements in 13 groups, featuring two ED
(Extra-low Dispersion) lenses, an UED (Ultra Extra-low Dispersion)
lens and an aspherical ED lens. The use of UED and aspherical ED
lens achieves high resolution and high contrast image from corner
to corner. Using an aspherical ED lens also helps dramatic
downsizing despite its powerful 800mm (35mm camera equiv.) optical
zoom. It also features 0.5x (35mm camera equiv.) capability for
impressive macro shots.
The sophisticated metallic finish of the H-RS100400 LEICA DG
VARIO-ELMAR lens perfectly suits the profile of stylish camera body
of LUMIX G.
Andrew Reid, LUMIX Product Manager at Panasonic New Zealand
commented, "Although compact in size, photographers will enjoy an
exceptional optical performance with the new LEICA DG VARIO-ELMAR
ultra-telephoto lens. Its compact, lightweight and rugged design
makes it the perfect lens for adventures."
"LUMIX is widely acclaimed for its cutting-edge development of
lens technology. Our Optical Image Stabilisation corrects any jolts
of the light axis by shifting the lens unit to offset movements,
such as handshakes. This technology is now combined with our body
stabilisation to give Dual I.S. Stabilisation which is
extraordinarily stable especially at the telephoto end."
LUMIX's H-RS100400 lens will be available from Harvey Norman and
specialist camera retailers from March 2016.
About LUMIX G
Since launching the world's first Mirrorless Camera in 2008,
Panasonic has expanded the boundaries of photography with their
LUMIX G Mirrorless Camera series.
To this day LUMIX G remains renowned for high picture quality,
advanced features and functions for exceptional shooting
performance and creative control, their compact size, and
From their acclaimed DMC-GH4, adored by professional videographers
around the globe, to the stylish retro design and user-friendly
features of the DMC-GF7, there's a camera for all types of
photographers in the LUMIX G series.
About Panasonic New Zealand
For almost a century, Panasonic's diverse range of products,
technology systems and services have delighted customers and
businesses in New Zealand and abroad.
At Panasonic, they understand how products can impact people's
lives and this drives them to develop technology which is "clever
made easy." They're passionate about staying true to their brand
promise and making your everyday life better - at home, work, or
Recognised as one of the most trusted brands in New Zealand and
abroad, Panasonic's reputation is backed up by award-winning levels
of customer service and market-leading product innovation.
Customers can always count on Panasonic for reliability and