Panasonic unveils new telephoto zoom lens for LUMIX G Camera range14th January 2016     By: Panasonic NZ

Panasonic has unveiled H-RS100400, a new compact and lightweight telephoto zoom lens with POWER O.I.S. for LUMIX's G Series Camera range.

Joining the LUMIX G digital interchangeable lens family, H-RS100400 complies with the Micro Four Thirds System standard which LUMIX G is a part of, and is optimised to work with LUMIX's new Dual I.S. Stabilisation. This new LEICA DG VARIO-ELMAR ultra-telephoto lens offers 100-400mm (35mm camera equivalent: 200-800mm).

The weather-sealed H-RS100400 LEICA lens has a splash/dust-proof and rugged design, ideal for heavy field use such as wildlife photography. It is incredibly compact in size, with an overall length of 171.5 mm, and weighing only 985g, making it fantastically portable for a lens with such exceptional zoom.

H-RS100400E has an inner focus drive system and linear motor, and it is capable of smooth, silent operation, working perfectly with the cameras high-speed, high-precision contrast AF system for both photo and video recording.  It is also compatible with the sensor drive at max.240 fps to take maximum advantage of camera models with high-speed AF. This stunning AF performance is remarkable enough to record 4K video, where precise focusing is required.

The POWER O.I.S. (Optical Image Stabiliser) effectively compensates for handshake movements, making it easy to shoot, even without a tripod. The lens works with Dual I.S. (Image Stabiliser) system when mounted on LUMIX's Digital Single Lens Mirrorless camera DMC-GX8 to give an even more stable platform for shooting.

The rounded-shape aperture produces an attractively smooth defocus effect in out-of-focus areas when shooting at larger aperture settings. The Zoom Ring Lock keeps the zoom position secure, and a rotatable tripod mount attached to the lens helps quick changes of horizontal/vertical composition.

Clearing the tough quality standard of LEICA, the H-RS100400 lens system includes 20 elements in 13 groups, featuring two ED (Extra-low Dispersion) lenses, an UED (Ultra Extra-low Dispersion) lens and an aspherical ED lens. The use of UED and aspherical ED lens achieves high resolution and high contrast image from corner to corner. Using an aspherical ED lens also helps dramatic downsizing despite its powerful 800mm (35mm camera equiv.) optical zoom. It also features 0.5x (35mm camera equiv.) capability for impressive macro shots.

The sophisticated metallic finish of the H-RS100400 LEICA DG VARIO-ELMAR lens perfectly suits the profile of stylish camera body of LUMIX G.

Andrew Reid, LUMIX Product Manager at Panasonic New Zealand commented, "Although compact in size, photographers will enjoy an exceptional optical performance with the new LEICA DG VARIO-ELMAR ultra-telephoto lens. Its compact, lightweight and rugged design makes it the perfect lens for adventures."

"LUMIX is widely acclaimed for its cutting-edge development of lens technology. Our Optical Image Stabilisation corrects any jolts of the light axis by shifting the lens unit to offset movements, such as handshakes. This technology is now combined with our body stabilisation to give Dual I.S. Stabilisation which is extraordinarily stable especially at the telephoto end."

LUMIX's H-RS100400 lens will be available from Harvey Norman and specialist camera retailers from March 2016.

About LUMIX G

Since launching the world's first Mirrorless Camera in 2008, Panasonic has expanded the boundaries of photography with their LUMIX G Mirrorless Camera series.

To this day LUMIX G remains renowned for high picture quality, advanced features and functions for exceptional shooting performance and creative control, their compact size, and ease-of-use.
From their acclaimed DMC-GH4, adored by professional videographers around the globe, to the stylish retro design and user-friendly features of the DMC-GF7, there's a camera for all types of photographers in the LUMIX G series.

About Panasonic New Zealand

For almost a century, Panasonic's diverse range of products, technology systems and services have delighted customers and businesses in New Zealand and abroad.

At Panasonic, they understand how products can impact people's lives and this drives them to develop technology which is "clever made easy." They're passionate about staying true to their brand promise and making your everyday life better - at home, work, or on-the-go.

Recognised as one of the most trusted brands in New Zealand and abroad, Panasonic's reputation is backed up by award-winning levels of customer service and market-leading product innovation. Customers can always count on Panasonic for reliability and superior quality.

Contact Panasonic NZ

To contact Panasonic New Zealand for all media enquiries:

pnzmedia@nz.panasonic.com
09 272 0100

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