• The first TV to feature a dedicated Netflix
• Advanced smart features and easy-access video
on demand content
• New 'Switch Design' pedestals can be adjusted
into different styles
Panasonic New Zealand has today launched the first of its 2016
line-up of 4K Smart Ultra-High Definition (UHD) TVs. As one of New
Zealand's most-loved TV brands, Panasonic's new generation of 4K
Smart Ultra HD TVs offer Kiwis advanced smart features and
easy-access content, improved image quality, brightness, colours,
and new 'Switch Design' pedestals.
Perfect for families and home entertainment enthusiasts, the
extensive new TV range launched today includes three flagship
ranges - DX740, DX700 and DX600 with screen sizes ranging from 40
inch - 65 inch.
Alongside a suite of enhanced picture-quality technologies and
improved smart TV features, the look of the 2016 line-up is
inspired by interior design, with the use of high-grade materials
for a luxurious and premium design. Panasonic's new 'Switch Design'
adjustable pedestals mean the TV's feet can be changed into
different styles and adapt to your living space. For the DX740 TV
range, it can be switched into up to four different designs, which
is a special new feature never seen in New Zealand before.
A large variety of easy-access content and apps makes
Panasonic's new Smart TVs perfect for Kiwis who want access to
popular video on demand applications including Netflix, Lightbox,
YouTube, and New Zealand's best catch-up TV streaming services -
FreeviewPlus, TVNZ OnDemand, 3NOW and Māori TV On Demand.
James Petterson, TV Product Manager, Panasonic New Zealand says
"It's an exciting time - we no longer have to wait for our
favourite TV shows to make their way to our shores. Our favourite
content is available when we want it thanks to streaming services
such as Netflix, Lightbox and FreeviewPlus.
"Late last year, Netflix recommended Panasonic 4K Smart Ultra HD
TVs for their ability to seamlessly launch the Netflix service via
a dedicated Netflix button on the TV remote. This clever feature
makes it incredibly easy to fire up the Netflix service and it has
been a massive hit with our customers" says James.
To further enhance the smooth operation and easy navigation of
Panasonic's 4K Smart Ultra HD TVs, Panasonic has this year
collaborated with Mozilla to introduce a new Firefox operating
"Home entertainment fans will absolutely love the new My Home
Screen 2.0. They can pin their favourite content and apps to their
home screen for quick access and easy navigation. If you have a
number of connected devices such as gaming consoles, Blu-ray
players or Soundbars, these can be easily renamed on the home
screen to improve user-convenience," says James.
When paired with Firefox OS, Panasonic's powerful Quad-Core
Processor also helps ensure a seamless and superior streaming
quality. It can run multiple apps and web pages at once without
compromising performance, and allows Kiwis to easily switch between
services for a truly sophisticated and immersive smart home
In addition, Panasonic offers an extensive range of clever, easy
to use smart features which have been designed for modern Kiwi
families. Available on all three TV ranges, Panasonic's TV Anytime
function lets users enjoy their favourite TV shows anywhere and
anytime. It accesses the TVs tuner and USB
recordings can be watched on a smart device via the Panasonic Media
The Swipe & Share and Easy Mirroring functions enable
sharing of content stored on a smart device to be displayed on the
TV screen, and Voice Interaction lets users control their TVs
without using a remote - Kiwis can simply speak directly to the
Not only do these three TV ranges boast exceptional Ultra
High-Definition picture quality, the DX740 and DX700 range features
a brand-new super accurate Studio Master HCX+ (Hollywood Cinema
Experience plus) Processor chip which achieves greater colour
accuracy, even with content which hasn't been made in High Dynamic
The DX740 and DX700 range faithfully replicate HDR content with
an upgraded 3D Lookup Table System. This contains an archive of
8,000 reference points which enables 40 times more colour accuracy
compared to a standard TV. This has resulted in an expansion in the
range of both colour and contrast with HDR significantly boosting
highlights to ensure deeper blacks and more life-like images.
The 4K Smart Ultra HD viewing experience is further enhanced
with Panasonic's new Super Bright Plus LCD
panel. This LCD panel technology uses
ultra-transmissive LCD cells to achieve greater brightness
and more vibrant images, without using more power.
Furthermore, Panasonic's unique HEXA Chroma Drive technology
delivers wider colour coverage thanks to professional processing
technology with 6-colour reproduction. With the HEXA Chroma Drive,
Kiwis will enjoy more nuanced and natural colour tones, especially
in dark scenes.
With more than 60 years' experience in television engineering
and development, Panasonic has drawn on their extensive and
innovative history to create this year's range of next-generation
4K Smart Ultra HD TVs. Panasonic has worked on everything from
panel design, to image processing to ensure the new 4K Smart Ultra
HD range delivers the ultimate cinematic experience, at home.
Panasonic's new 4K Smart Ultra-High Definition TV range will be
available from electronics retailers nationwide, from the beginning
of May. Screen sizes vary from 40 inch - 65 inch.