• The DX900 is the first TV to be awarded
'Ultra HD Premium' certification
• Achieves certification from THX Ltd. for
exceptional picture quality and accuracy
• Collaboration with Hollywood film community
ensures accurate colour reproduction
• Unique honeycomb panel design showcases
Panasonic has today launched their new flagship 4K Pro Smart
Ultra-High Definition (UHD) DX900 television series.
As a global leader in 4K UHD technology, Panasonic's DX900 is the
first LED LCD television to be awarded 'Ultra HD
Premium' certification. It also features the latest advancements in
4K Pro UHD and High Dynamic Range (HDR) technologies.
Signalling an exciting new era of television innovation for
Panasonic, the DX900 will bring the ultimate cinematic experience
to New Zealand homes. It features a brand new Studio Master HCX+
chipset and revolutionary new LCD panel which delivers an outstanding
4K UHD picture quality, and Kiwis will also enjoy a more intuitive
Praised by reviewers globally, What Hi-Fi calls
Panasonic's new DX900 TV series "a formidable TV that will be hard
to beat, further evidence that the company is making a serious
comeback. If you are after a great big TV to do 4K and HDR the
justice they deserve, you need to look at this."
And AVForums says "Panasonic have drawn on all their
experience to produce a new model that is intended to not only be
the best LED-LCD TV they have ever made but can also
hold its own against a professional studio monitor."
With the DX900 series, Panasonic has developed unique new
honeycomb-structure local dimming technology, which enables the
screen to deliver both bright highs and deep blacks, especially
when viewing HDR content.
The honeycomb design divides the screen into hundreds of
individually controlled 'zones'. These zones are isolated from each
other to remove light leakage, a common problem for traditional
televisions, which caused a 'light halo' effect around bright
These ultra-transmissive LCD cells allow the DX900 to showcase
greater brightness peaks (up to 1,000 nits) across a wider portion
of the screen compared to standard HDR LCD TVs.
This means viewers will enjoy a more vibrant image quality which
perfectly illustrates the remarkable potential of HDR content.
In addition, Panasonic's Wide Colour Phosphor technology
combines advanced LED backlighting with a new colour
filter system and delivers a wider colour spectrum. Kiwis will
experience nuanced and more natural colour tones, especially during
dark scenes which will intensify the drama of their home
Central to the DX900 is a brand new chipset called Studio Master
HCX+ (Hollywood Cinema Experience plus). The HCX+ processor
enhances colour accuracy for content made in HDR, and also Standard
Dynamic Range, by adding a new colour compensation algorithm.
The DX900 can reproduce hues and tones at every level of
brightness. The range of colour and contrast with HDR has been
expanded and this has resulted in significantly boosted highlights,
deeper blacks and more life-like images with incredible detail in
every picture scene.
The DX900 is the first television to wear the UHD Alliance's
Ultra-HD Premium grade for exceeding the industry's tough picture
performance criteria for brightness, resolution, contrast, HDR
performance, and more.
Additionally, the DX900 has earned certification from THX Ltd. a
renowned independent quality assurance group. This prestigious
certification is achieved by very few televisions however the DX900
has been revered by the committee for its outstanding picture
quality and accuracy.
Panasonic has also collaborated with the film community to reach
new heights in delivering the most accurate colour reproduction for
Grant Shaw, Audio Visual Group Product Manager, Panasonic New
Zealand says "the DX900 has been finely-tuned in the Panasonic
Hollywood Lab in collaboration with renowned Hollywood colourist
Mike Sowa, from Pirates of the Caribbean, Kill
Bill, Oblivion, and The Jungle Book. Through
this collaboration, we've ensured that HDR and SDR playback lives
up to the original vision of the filmmaker."
Alongside a suite of impressive picture quality technologies,
the DX900 boasts a more powerful audio system compared to standard
televisions. Its Neodymium magnet-powered speaker boxes use Quad
Passive Radiators which resonate in sync with the vibrations
generated by the TV's woofer speakers. This enhances the bass and
delivers a rich sound quality.
Other features of Panasonic's DX900 TV series include a more
intuitive user operation. It is powered by the new Firefox operating system which lets Kiwis
easily track down their favourite TV channels, apps, videos,
websites and content through the TV home screen. The home screen
can also be personalised by pinning favourite apps or content to
the home screen.
Furthermore, the DX900 Smart TV features a large variety of
easy-access content and apps. It's perfect for Kiwis who want to
access world-class or popular local video on demand applications
including Netflix, Lightbox, YouTube, FreeviewPlus, TVNZ OnDemand,
3NOW and Māori TV On Demand.
The design of the DX900 series has been inspired by European
architecture and interiors, expertly crafted using premium
materials to create modern and stylish frames and pedestals.
Panasonic's new DX900 TV Series will be available from
electronics retailers nationwide from today. 58-inch and 65-inch screen size options are available.