Panasonic announces a series of new cameras and developments at Photokina20th September 2016     By: Panasonic Media

Panasonic has unveiled a series of exciting products and developments at Photokina 2016, the biggest dedicated photo show in Europe, held at Koelnmesse, Germany, from today.

Cameras announced today include the LUMIX G85 aimed for those who love shooting outdoors, a compact LUMIX FZ2500 perfect for videographers who require quality video and images, and the LUMIX LX10, a compact camera featuring an ultra-bright lens and 180-degree tilt that's perfect for selfies.

Andrew Reid, LUMIX Product Manager from Panasonic New Zealand says that this is always an exciting time of the year, unveiling new products and exciting developments in the camera space.

"We've got a few big announcements today with everything from an outdoorsy, tough camera made for harsh conditions, through to compact cameras capable of incredible video and selfies. Another new function, Focus Stacking, allows people to adjust the depth of field after shooting, which also gives so much more creative freedom in post-production.

"It's also exciting to announce a world first*1, with the development of the LUMIX GH5, which will be capable of 4K 60p/50p and 6K photo," says Andrew.

LUMIX G85 - perfect for outdoor shooting

The latest addition to the LUMIX G Series is the DMC-G85, a new rugged Digital Single Lens Mirrorless (DSLM) camera. It is tough enough to withstand heavy outdoor conditions thanks to its splash/dustproof construction, and is perfect for Kiwis who are serious travellers and love the outdoors.

Featuring advanced technologies and practical functions in a compact body, the G85 has a large 2360K-dot high-resolution OLED Live View Finder (LVF) for exceptional visibility, especially for photographers who wear glasses. Meanwhile, the free-angle large touch-control monitor makes it easier when shooting in high and low angles.

To ensure Kiwis capture photos with minimal blur, the LUMIX G85 has a new shutter unit and magnesium front panel to reduce shutter shock by approximately 90 percent to suppress vibration in the camera. Plus, the 5-axis Body Stabilisation can work with Panasonic's Image Stabiliser lenses using a brand new system called Dual I.S. 2 which allows for unprecedented levels of camera stabilisation from wide to telephoto shooting removing camera shake.

Panasonic's unique technologies further enrich the user's photographic experience with the newly integrated Focus Stacking function, allowing users to adjust the depth of field after shooting by simply selecting the focus area.

Taking advantage of 4K technology, users can capture fleeting photo opportunities with 4K PHOTO mode. A series of photos are captured at 30 fps, letting photographers find their favourite shot which can then be saved as an 8-megapixel high-resolution still photo. Furthermore, Wi-Fi connectivity means users can also connect the camera to their smartphone or tablet to expand the flexibility in shooting/storing/sharing images.

LUMIX FZ2500 - high quality video and images in a compact camera

The new DMC-FZ2500 LUMIX compact digital camera boasts exceptionally high performance in both photography and videography. Evolving beyond the limitation of conventional compact cameras, the FZ2500 provides outstanding video recording capabilities, meaning people don't miss all-important footage. One of the most prominent advances is unlimited 4K video recording in MOV/MP4.

Flexibility is guaranteed with files available in a number of formats; MOV, MP4 and AVCHD. Other useful features include output to a monitor while recording, allowing videographers to keep an eye on footage as it's taken, giving them complete control.

Panasonic is also offering a paid software upgrade for the FZ2500 to comply with V-LogL video recording which offers videographers exceptional flexibility as well as wider dynamic range for colour grading in post-production process by allowing access to Panasonic's Flat Log profile, as found on the DMC-GH4 upgrade.

The newly developed 20x optical zoom LEICA DC VARIO-ELMARIT lens serves as the eye of the camera to capture an incredible level of detail. An inner zoom structure enhances the stability of the lens resulting in smooth zooming, much like a professional camcorder.

A nine-blade aperture diaphragm and new galvanometer-type actuator, which is normally used in a professional camcorder, assures a soft, rounded defocus which smoothly catches up with sudden changes in brightness. By adding built-in ND filters, four setting modes are available with direction switch operation meaning that users can record videos while keeping the exposure level the same with a fixed shutter speed or with a fully open aperture, even in high brightness.

For more unique video expression, VFR (Variable Frame Rate) up to 120 fps, Slow & Quick motion, and Dolly Zoom are also available as well as a variety of practical functions required for professional video recording.

The large, one-inch 20.1-megapixel High Sensitivity MOS Sensor lets the user capture clear images with minimum noise even when shooting in extremely poor light conditions. The Venus Engine features multiple noise reduction systems to achieve high colour reproduction and high image quality with natural, true-to-life detail.

Panasonic's unique technologies further enhance the user's photographic experience with a newly integrated Focus Stacking function enabling users to adjust the depth of field after shooting by simply selecting the focusing area.

LUMIX LX10 - pocket size with selfie and tilt abilities

Perfect for Kiwis who want a high quality camera that provides creative freedom, but also fits in a jacket pocket, the new LUMIX LX10 has incredible resolution and excellent photo and video can be captured in low light. Its portability means stunning video and photos can be taken anywhere, anytime.

The LUMIX LX10 features a 180-degree tiltable rear monitor with touch-control system, perfect for taking great selfies. It also includes Wi-Fi connectivity to offer a more flexible shooting experience and instant image sharing so selfies can be uploaded on social media in no time.

The LUMIX LX10's LEICA DC VARIO-SUMMILUX lens features a fast F1.4-2.8 aperture with an aperture ring that allows direct, intuitive control of the aperture to make the most of the high-speed lens. It enables high-speed shutter release to capture clear, sharp images even in low-lit situations.

The LUMIX LX10's lens features a focal range of 24-72mm, and excels in macro shooting capabilities thanks to Panasonic's cutting-edge optical/digital technologies. With the LUMIX LX10, stunning macro shots with intricate detail can be taken with a minimum working distance of 3cm (wide).

Kiwis benefit from even faster response and higher mobility, with the LUMIX LX10 delivering a high-speed, high-precision Auto-Focus (AF) with DFD (Depth from Defocus) technology*2, which shortens the focusing time. It calculates the distance to the subject by evaluating two images with different sharpness levels at a high 240 fps and this benefit increases as focal length grows.  

The LUMIX LX10 offers high-speed burst shooting at 10 fps (AFS) / 6 fps (AFC) to capture fast-moving subjects in crisp focus. The touch-control system allows users to focus quickly on the subject and even release the shutter with touch operation to capture any moment as it is happening.

Recording video has never been clearer with The LUMIX LX10 capable of capturing smooth, high-resolution QFHD 4K videos in MP4. Taking advantage of 4K technology, users can enjoy 4K photo shots and a variety of functions such as the new Focus Stacking, Post Focus, Light Composition, and 4K Live Cropping. 

Creative freedom is also enhanced with features such as Creative Control, Creative Panorama and Photo Style options available. The LUMIX LX10 is capable of shooting images in RAW format and developing them inside the camera.

LUMIX GH5 - world first*1 ultra-high quality video and stills

The new LUMIX GH5 is scheduled for commercialisation and introduction to the global market in early 2017. The Digital Single Lens Mirrorless (DSLM) Camera LUMIX GH5 will be capable of recording smooth, high-precision 4K 60p/50p video*4 and also features '6K PHOTO'*3.

The previous model, DMC-GH4 is known for its exceptional performance in both photography and videography by a wide range of professionals worldwide - not only photographers but also cinematographers in film production, as well as emerging photo/video-hybrid creators.

By advancing Panasonic technologies, such as digital signal processing and heat dissipation, and packing them into the compact, lightweight body of a Digital Single Lens Mirrorless camera, the LUMIX GH5 enables 4K 60p/50p and 4:2:2 10-bit 4K video recording*4, which has never before been achieved *1. With this unprecedented video recording performance, Panasonic aims to further capitalise on the strength that it has achieved in the film production industry.

The conventional '4K PHOTO' function is advanced to form '6K PHOTO'*3 which lets the user cut a still image out of ultra-high-quality 18-megapixel video (estimated), with around nine times the pixel count compared to full-HD.

With the GH5, Panasonic will be developing a new LEICA DG VARIO-ELMARIT F2.8-4.0 Lens Series, capable of achieving both high optical performance and compact size. The LEICA DG VARIO-ELMARIT F2.8-4.0 Lens Series includes a new 12-60mm standard zoom lens, 8-18mm wide zoom lens and 50-200mm telephoto zoom lens.

The LUMIX GH5 is unveiled at Photokina 2016, being held at Koelnmesse, Germany, 20-25 September. The latest information on LUMIX GH5 will be updated HERE.


*1 For a Digital Single Lens Mirrorless camera, as of 19 September, 2016 (Panasonic survey).
*2 Works for still image recording.
*3 "6K PHOTO" is a high speed burst shooting function that cuts a still image out of a 4:3 or 3:2 video footage with approx.18-megapixel (Approx.6000 x 3000 effective pixel count) that 6K image manages. The name '6K PHOTO' is tentative.
*4 In 4K/30p, 25p, 24p, 23.98p video recording.
*5 For a Digital Interchangeable Lens System Camera, as of 12 September, 2008 (Panasonic survey).
*6 For a Digital Single Lens Mirrorless camera, as of 7 February, 2014 (Panasonic survey).

Contact Panasonic NZ

To contact Panasonic New Zealand for all media enquiries:
09 272 0100

We are located at:

18 Sir Woolf Fisher Drive
Highbrook Business Park
East Tamaki

Postal address:

Private Bag 14911
Panmure, Auckland 1741